The Purchase Outcomes™ Framework
Bringing the reality of Sharp to shopper
Purchase Outcomes™ are identified by considering every purchase in the context of the shopper’s previous purchasing and are applied separately to categories, sectors, brands and retailers. All purchases are either First Purchases, where the shopper is buying for the first time, or Second Purchases, where the shopper has bought before. Second Purchases are further classified as Repertoire or Regular (loyal) purchases.
First Purchase Research has developed a proprietary set of simple questions that are used to identify Purchase Outcomes™ in any shopper study. Longitudinal data such as panel data or loyalty card data can also be used to identify Purchase Outcomes™.