Barry LemmonMay 15, 20193 minMy journey to a better life?I wrote this article in the hope that it might be of some help to others who are experiencing similar challenges with their mental health. It can be hard, i...
Barry LemmonMar 23, 20193 minNot to target or what to target? That is the question! Nearly 10 years after publication, most brands have now taken on board the key learnings from Byron Sharp’s seminal work How Brands Grow. One consequence is...
Barry LemmonJul 13, 20183 minI still pay him, but does he still work for me?It’s been a couple of months since First Purchase Research took LinkedIn by storm with first me (link) and then my son Tom (link) reflecting on the joys of w...
Barry LemmonMay 1, 20184 minThis hurts me a lot more than it hurts himLast week my father published a blog about his first 100 days working with me, which he assures me was very humorous. Obviously the vast majority of this blo...
Barry LemmonMay 1, 20183 minI say employee, he says partnerI was the first of my group of friends to become a parent. When asked how it was going as I had one, then two and finally three young boys I would dolefully ...
Barry LemmonMar 1, 20183 minByron Has Shown Us How…. But Where Do Brands Grow?Byron Sharp shows us How Brands Grow in his myth-busting book of the same name. Sharp introduces us to “evidence-based marketing” and identifies a number of ...
Barry LemmonJan 18, 20183 minAll Purchases Are Equal - But Are Some Purchases More Equal Than Others?In George Orwell's classic novella Animal Farm, the animals lead a rebellion against the human owner of the farm. The animals, led by a pair of pigs called N...
