Welcome to our blog

Welcome to our blog page where we'll be offering our perspectives from time to time.

If you would like to receive notifications of each new post, please email Barry at barry@firstpurchaseresearch.com and he will put you on the mailing list.

Barry Lemmon

Not to target or what to target? That is the question!

Nearly 10 years after publication, most brands have now taken on board the key learnings from Byron Sharp’s seminal work How Brands Grow....

Barry Lemmon

I still pay him, but does he still work for me?

It’s been a couple of months since First Purchase Research took LinkedIn by storm with first me (link) and then my son Tom (link)...

Barry Lemmon

This hurts me a lot more than it hurts him

Last week my father published a blog about his first 100 days working with me, which he assures me was very humorous. Obviously the vast...

Barry Lemmon

I say employee, he says partner

I was the first of my group of friends to become a parent. When asked how it was going as I had one, then two and finally three young...

Barry Lemmon

Byron Has Shown Us How…. But Where Do Brands Grow?

Byron Sharp shows us How Brands Grow in his myth-busting book of the same name. Sharp introduces us to “evidence-based marketing” and...

Barry Lemmon

All Purchases Are Equal - But Are Some Purchases More Equal Than Others?

In George Orwell's classic novella Animal Farm, the animals lead a rebellion against the human owner of the farm. The animals, led by a...