Welcome to our blog

Welcome to our blog page where we'll be offering our perspectives from time to time.

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Nearly 10 years after publication, most brands have now taken on board the key learnings from Byron Sharp’s seminal work How Brands Grow....

Barry Lemmon

Mar 23, 20193 min read

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It’s been a couple of months since First Purchase Research took LinkedIn by storm with first me (link) and then my son Tom (link)...

Barry Lemmon

Jul 13, 20183 min read

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Last week my father published a blog about his first 100 days working with me, which he assures me was very humorous. Obviously the vast...

Barry Lemmon

May 1, 20184 min read

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I was the first of my group of friends to become a parent. When asked how it was going as I had one, then two and finally three young...

Barry Lemmon

May 1, 20183 min read

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Byron Sharp shows us How Brands Grow in his myth-busting book of the same name. Sharp introduces us to “evidence-based marketing” and...

Barry Lemmon

Mar 1, 20183 min read

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In George Orwell's classic novella Animal Farm, the animals lead a rebellion against the human owner of the farm. The animals, led by a...

Barry Lemmon

Jan 18, 20183 min read