Welcome to our blog

Welcome to our blog page where we'll be offering our perspectives from time to time.

If you would like to receive notifications of each new post, please email Barry at barry@firstpurchaseresearch.com and he will put you on the mailing list.

Previously in this series I have focused on showing how brands can win First Purchases. Today I am going to show why First Purchases...

Barry Lemmon

4 min read

Byron Sharp delivered the simple truth in How Brands Grow that the ONLY route to brand growth is through buyer acquisition. Our work...

Barry Lemmon

3 min read

Byron Sharp delivered the simple truth in How Brands Grow that the ONLY route to brand growth is through buyer acquisition. Our work...

Barry Lemmon

3 min read

Byron Sharp delivered the simple truth in How Brands Grow that the ONLY route to brand growth is through buyer acquisition. Our work...

Barry Lemmon

4 min read

Byron Sharp delivered the simple truth in How Brands Grow that the ONLY route to brand growth is through buyer acquisition. Our work...

Barry Lemmon

3 min read

The Target All Buyers Conundrum In his seminal book How Brands Grow, Byron Sharp shows that the ONLY route to brand growth is by...

Barry Lemmon

3 min read