We work with trusted partners
We partner with agencies that we know and trust who have adopted Purchase Outcomes™ to provide brands with the shopper research and activation strategies that will deliver growth.
Green Shoots Research
We partner with Green Shoots Research to conduct a wide range of shopper research projects using a variety of different techniques. Together we use Purchase Outcomes™ to better understand shopper behaviour, pre-test executions, and evaluate in-market performance.
Green Shoots Research are a full service shopper research agency formed by the former directors of id Magasin who pioneered shopper research in the UK.
We partner with Quantic to enhance the execution of category growth strategy projects. Once growth drivers are identified we use Purchase Outcomes™ to target the purchases that drive growth and inform how we develop activation strategies that can drive the changes in consumer and shopper behaviour required
Quantic is the end-to-end growth partner for global and local brands, and helps its clients to out-think, out-sell and out-perform their competitors.
Kantar Worldpanel data is used to support Purchase Outcomes™ category profiling projects which size and describe First, Repertoire and Regular Purchases by category, sector, brand and retailer. Category profiling projects provide an ideal entry-level understanding to Purchase Outcomes™ and Kantar Worldpanel data has been used to test the Purchase Outcomes™ framework across nearly 300 categories in the UK.
Big River Solutions
We work with Big River Solutions to help brands connect their thinking between the consumer, the shopper and the customer. Big River Solutions' approach to Category Management is in simplifying the shopping experience, and we use Purchase Outcomes™ to help create the insights that deliver a comprehensive picture of the shopper journey.
Big River Solutions are a global management consultancy specialising in Category Management, Shopper Marketing and Commercial Solutions.
Shopper Intelligence is a "voice of the shopper" database covering all major categories in all main retailers. Driven by a very large scale online survey, it provides benchmarks across Category Role, Shopper Satisfaction and Path to Purchase. These objective quantitative measure complement Panel and Loyalty card behavioural data and help fuel more persuasive category plans.
In 2018, we incorporated Purchase Outcomes™ into the questionnaire for a number of categories, thus identifying how best to implement penetration driving strategies for categories and retailers.