Barry LemmonMar 23, 20193 minNot to target or what to target? That is the question! Nearly 10 years after publication, most brands have now taken on board the key learnings from Byron Sharp’s seminal work How Brands Grow....
Barry LemmonJul 13, 20183 minI still pay him, but does he still work for me?It’s been a couple of months since First Purchase Research took LinkedIn by storm with first me (link) and then my son Tom (link)...
Barry LemmonMay 1, 20184 minThis hurts me a lot more than it hurts himLast week my father published a blog about his first 100 days working with me, which he assures me was very humorous. Obviously the vast...
Barry LemmonMay 1, 20183 minI say employee, he says partnerI was the first of my group of friends to become a parent. When asked how it was going as I had one, then two and finally three young...